We recognise that the chief function of businesses operating in the hospitality and service industry is to serve people – whether it’s food, lodging, communication or other services. The importance of employee, training and competency development in the service sector can’t be overstated, because every job ultimately aims for guest satisfaction. Workers in every facet of industry, from hotels, airlines, banks, telecommunication companies to hospitals, affect the guest experience. Without proper qualifications, employee-guest encounters can go off track, affecting business operations, performance and profitability; ultimately, unqualified staff can be expensive.